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SEO Keyword Placement Guide — be seen.

4 tips for successful on-page SEO

Last updated: March 25, 2015

Use the below keyword placement guide as a quick and easy reference to ensure you have taken full advantage of the most important landing page elements in which your targeted keywords should appear.

  1. The <title> element — It is generally believed the most important location for your targeted keywords is the <title> element, preferably at the beginning of the element. Since the maximum <title> display length varies between major search engines be sure your title is no longer than around 55 characters.

    WHY? Search engine spiders use the <title> as the primary source for determining the landing page subject. This text is also displayed as the linked "title" in the search engine results pages (SERPs).

  2. The Meta Description — Add the Meta Description element to the source code using descriptive keywords to provide a compelling and relevant landing page summary. The Meta Description needs to be unique for each page and should never be the same as the HTML <title>. It's best to keep the character length to around 155 characters.

    WHY? Sometimes search engines display the Meta Description below the title text on the SERPs.

  3. CSS styled <h1> heading — Place your keywords in the CSS-styled main heading. It is very important CSS styled headings are used rather than image headings or headings created using non-standard HTML markup.

    WHY? Standard HTML markup nearly always trumps non-standard markup. More importantly, search engines index text not images.

  4. Main copy — Keywords should always appear in the main copy, ideally near the top of the page.

    WHY? Some experts believe keywords are given more weight when they appear towards top of the HTML source code.

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